MGM’s Las Vegas Casinos Target Young, Social Media-Using Audience With New Selfie, Video Policy

MGM has followed up on its May wooing of online influencers by introducing a new policy in its Las Vegas casinos where patrons can take short videos and selfies of themselves playing. [Image: Shutterstock.com]

MGM Resorts International’s increasingly forward-looking marketing strategy has resulted in it taking another run at getting a lucrative, young, and digitally active target audience into its Las Vegas casinos.

According to the Las Vegas Review Journal, the Paradise, Nevada-based hospitality and entertainment giant has rolled out a new policy that allows guests to take selfies and videos of themselves “playing slot machines, table games and poker for personal use” in its Vegas casinos.

MGM’s new policy permits guests to do so at its nine Vegas properties, namely Aria, Bellagio, Excalibur, Luxor, Mandalay Bay, MGM Grand, New York-New York, Park MGM, and The Cosmopolitan of Las Vegas.

MGM is targeting “those who are seemingly inseparable from their phones and social media”

On Sunday, the LVRJ stated MGM is targeting “those who are seemingly inseparable from their phones and social media,” and follows last month’s launch of its policy allowing content creators to stream gameplay in Nevada provided they have prior approval. Should the new video and selfie policy prove a hit, MGM may introduce it across its casinos in other cities.

For selfie-takers heading for MGM’s Vegas casinos, the LVRJ listed a litany of dos and don’ts issued by an MGM representative. Guests can use their devices to film short clips of slot play that are for their own personal use. Longer videos and livestreaming, the latter never allowed in poker rooms, however, need pre-approval from MGM.

The policy also calls on its potential new casino guests to be mindful of others, not to disrupt guests or casino business when filming, and to leave the tripod, halo, and other fancy camera gear at home.